Barbie launches “Campaign Team” doll set featuring a Black Barbie running for office #blackBarbie #Barbiecandidate BarbieCampaignTeam

Mattel announced a new Barbie 2020 “Campaign Team” set on Tuesday, featuring four dolls who each have roles within the campaign and election process. The set, which aims to “expose girls to public leadership roles and pique their interest in shaping the future,” consists of a candidate, campaign manager, campaign fundraiser and voter doll, according to a Mattel press release

The diverse collection of dolls features a Black Barbie as the candidate. 

“With less than a third of elected leaders in the U.S. being women, and Black women being even less represented in these positions, we designed the Barbie Campaign Team with a diverse set of dolls to show all girls they can raise their voices,” Lisa McKnight, the SVP and Global Head of Barbie & Dolls at Mattel, said in the press release. “Our goal is to remove barriers to leadership by giving girls the tools to imagine and play out their future roles.”

Leave a Reply

Your email address will not be published. Required fields are marked *