FCKH8 Exploits Little Girls to Sell T-Shirts

Earlier this week, FCKH8 released a video called F-Bombs for Feminism: Potty-Mouthed Princesses Use Bad Word for Good Cause that quickly went viral, and has been shared hundreds of thousands of times on Facebook alone. This isn’t surprising—it’s a video designed to hit that marketing sweet spot where people are equal parts outraged, delighted and just plain not sure what to think. I’d be willing to bet that this video has had nearly as many hate-shares and “is this offensive?” shares as it has people posting it because they think it’s great.index

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