Adopting the sentiment used in the Like A Girl advertising campaign, which made headlines last year, #LikeAGirl flips the tired old phrase on its head. Hurrah!
Research commissioned by Always found that more than half of girls experience a drop in confidence around puberty and that most considered “like a girl” to be an insult.
Amy Poehler’s online community on Smart Girls seeks to change that by promoting the achievements of women and girls through history via its website and Facebook page, and now with the use of the catchy hashtag. And women and girls have responded to the call, tweeting images of themselves at work, playing sport and volunteering across the globe. One tweet even showed two women living in space. Magnificent.