http://thewip.net/2014/06/09/verizons-new-commercia-deconstructs-gender-roles/

Verizon’s new commercial is one of many attempts to deconstruct gender roles, and no doubt it will not be the last. These roles are extremely dangerous because they limit opportunities, disenfranchise anyone who does not conform, and create a power dynamic that puts men in charge, even giving men the right to try to control women’s bodies. Inspire Her Mind is about a lot more than encouraging girls to stay involved with the sciences. It’s about making it safe for girls to chase their dreams.